Third Annual Paint the Mall PINK Breast Cancer Awareness Campaign


Middlesboro Mall, Middlesboro ARH Hospital and Air Evac Lifeteam are sponsoring their third annual Paint the Mall PINK event, which is a community-wide breast cancer awareness campaign. The event will be held on October 6 at 6 p.m. at Middlesboro Mall’s Center Court. The public is invited.


“Around 246,660 new cases of invasive breast cancer will be diagnosed in the United States this year,” stated Laura Slusher, MD, Middlesboro ARH radiologist certified in breast imaging.  “That is why it is essential that women who are 40 or older have annual mammograms.  Early detection can save lives.” 


During the Paint the Mall PINK event, Middlesboro ARH staff will educate ladies on the importance of regular breast cancer screenings; and for those ladies who do not have insurance coverage for mammograms or have high insurance deductibles, during the month of October, Middlesboro ARH is offering a special rate of $50 for a mammogram screening, which includes the radiologist report.

Several activities are planned for raising awareness and funds for the Susan G. Komen Foundation for the fight against breast cancer. The most popular activity planned is the balloon toss. For a five-dollar donation, you can literally throw paint via a paint-filled balloon on a wall near the Mall’s Center Court. Other activities include a pink photo booth, music with DJ John Day to strut your PINK and a breast cancer memorial wall. Breast cancer survivors will be recognized and are asked to come to the Middlesboro Mall at 5 p.m. for a meal before the event. Breast cancer survivors can call 606.242.1222 to register.

“The Middlesboro Mall is proud to be a part of an event that provides information to help educate the women in our community about mammography, early detection, self-breast exams, and offers a place for survivor support groups to meet,” said Sheila Durham, Middlesboro Mall marketing director and chair of the Paint the Mall PINK Committee. “The Paint the Mall Pink works with service leaders, hospitals, survivors and communities to help our community fight for a cure.”

“Middlesboro ARH is proud to be a sponsor of the third annual community-wide breast cancer awareness campaign,” said Elaine L. Smith, Middlesboro ARH community relations and committee member of Paint the Mall PINK.

According to Smith, every October Middlesboro ARH “Gets their PINK on” by hosting several events including a special tree lighting ceremony and balloon release for community breast cancer survivors. This year’s tree lighting is scheduled for October 4 with registration beginning at 5:30 p.m.  On October 11, a Think Pink event is planned for staff and hospital visitors to promote breast cancer awareness.  Also offered the Middlesboro ARH Lunch & Learn series “Goes Pink” on October 27 at noon in the hospital classroom.  Ladies will hear Dr. Laura Slusher, Middlesboro ARH radiologist certified in breast imaging, discuss the importance of 3D mammogram screenings which are only available locally at Middlesboro ARH Hospital.

Middlesboro ARH Hospital gladly joins the Air Evac Lifeteam and the Middlesboro Mall in kicking off the third annual community-wide breast cancer awareness campaign—Paint the Mall PINK on October 6 from 6 p.m. to 8 p.m.

For more information on the Paint the Mall PINK event, call 606.248.0397. 

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