NEWS RELEASE – December 02, 2021

ARH Names Massey Interim Community CEO for newly acquired Paintsville ARH Hospital



Paintsville, Ky. (Dec 02, 2021)Appalachian Regional Healthcare (ARH) announced today the interim Community CEO taking the helm at its newest location in Paintsville, Ky.


Longtime hospital CEO Rocky Massey has moved into the position of Interim Community CEO for the former Paul B. Hall Regional Medical Center, as it officially becomes a part of the ARH system under its new name Paintsville ARH Hospital.


He has spent the past several months in Paintsville heavily involved with the acquisition team and getting to know the employees and medical staff there.


“As a part of the ARH system, the future of Paul B. Hall Regional Medical Center is full of potential and this location will allow for the additional growth of ARH’s services in the Big Sandy Region,” said ARH President and CEO Hollie Phillips. “To achieve this, the hospital will need strong, experienced leadership to transition it and the nearly 250 new Team Members it will bring into the ARH family. Rocky was a natural choice for this very important role.”


With more than 40 years at ARH, Massey has spent the past 19 years as the CCEO at the Beckley ARH Hospital in Beckley, W.Va. As Massey pauses his responsibilities at Beckley ARH, Jill Berry Bowen, RN, MSN, MBA, ACC, FACHE, is taking over the day-to-day operational responsibilities at Beckley ARH Hospital, serving as Beckley ARH Interim CCEO.


“I am both honored and excited to take on this important responsibility of bringing these employees and the Paintsville community into the ARH family,” Massey said. “After more than 40 years at ARH, I have a story to tell, and I think the newest members of our ARH family will be able to relate to it. I am confident my time in Paintsville will be valuable to the team there as they begin to navigate becoming a part of a local multi-hospital system such as ARH, and it will be rewarding for me as well.”


Massey began healthcare career in 1981 with ARH as a Radiologic Technologist. He trained at Wake Forest University to earn Ultrasound Registration in 1992, and earned a Master of Science in Management with emphasis Health Care Administration from Marshall University in 1997.





Appalachian Regional Healthcare (ARH), the Healthcare System of Appalachia, and ranked as one of the Top 10 Employers in Kentucky by Forbes Magazine, is a not-for-profit health system operating 14 hospitals in Barbourville, Hazard, Harlan, Hyden, Martin, McDowell, Middlesboro, Paintsville, Prestonsburg, West Liberty, Whitesburg and South Williamson in Kentucky and Beckley and Hinton in West Virginia, as well as multi-specialty physician practices, home health agencies, home medical equipment stores and retail pharmacies. ARH employs more than 6,000 people with an annual payroll and benefits of $330 million generated into our local economies. ARH also has a network of more than 600 active and courtesy medical staff members. ARH is the largest provider of care and single largest employer in southeastern Kentucky and the third largest private employer in southern West Virginia, and is consistently recognized for its medical excellence.